Marketing Communications & Launch Manager Automotive Data & eCommerce - Parts & Accessory Programs

DCI is looking for an accomplished, enterprising, and multi-faceted individual to join its account team as a Marketing Communications & Launch Manager ensuring Dealer & Team marketing materials, process updates, training and help desk delivery of OEM and dealer support are created successfully, within its Data Management group. The successful candidate will ensure that marketing materials are created and executed agilely and efficiently, ensure dealer and OEM client needs are translated into solutions that have appropriate collateral to communicate messages to targets in the right media, and collaborate with other technical team, business team, and client stakeholders to ensure back-end development and data management resources are successfully deployed to deliver quality products within the automotive industry. By so doing (s)he will ensure dealer satisfaction is maintained and grown. Additionally, this role will be involved in the design, delivery, and ongoing production and maintenance of automotive marketing materials related to the eCommerce space, including content items, and support of calendar management. If that sounds like you, we encourage you to read on!

A deep knowledge of marketing material creation, and project and program management techniques to do so will be critical in this role. Familiarity with web development and automotive parts and accessories eCommerce are also skills that will enable you to take responsibility to deliver industry- leading work right out of the gate. Initially, your day-to-day responsibilities will include:

  • Analyzing, capturing, documenting, and communicating business requirements, using existing documentation as well as client conversation and existing proposals
  • Develop an overall Communications Plan with milestones that encompasses the Pre-Launch, Launch and Post-Launch phases for Digital Marketing Communications framework under development.
  • Creating and updating project and programs tasks, that support both DCI and client interests, and take necessary brand guidelines into account, and ensuring the Data Team Program and Project Management office has project inputs, resource, and task information as required
  • Overseeing marketing support material design, development, production, and ongoing delivery from a business perspective
  • Management of content calendar
  • Managing, monitoring, and maintaining the items within your project scope and communicating status of them to team members
  • Coordinating project deliverables regarding standard operating procedures, training, and marketing material development and guiding the team on potential risks
  • Securing client approval of materials when needed
  • Managing communication and documenting issues and changes
  • Lead Program development/training initiatives based on product features, retail process and automotive/retailer feedback
  • Create training material/plan for webinar courses and field trainers
  • Conduct training as dictated by client needs and agreed upon initiatives
  • Oversee simplified messaging to client
  • Overseeing standard operating, help desk process, and marketing support material design, development, production, and ongoing delivery from a business perspective
  • Sustain delivery of program management and communications internally and externally

DCI-Artform has delivered high profile and complex marketing and digital programs for Fortune 100 companies in the transportation, cosmetics, consumer electronics and grocery industries for more than 70 years. To view our solutions and learn more about DCI-Artform, visit DCI-Artform is a division of the Marmon Group, a Berkshire Hathaway Company.

Ideal Candidate
  • Bachelor’s Degree in Marketing and/or equivalent combination of education and experience.
  • 8+ years related experience
  • Automotive parts and accessories eCommerce solution and auto dealer audience familiarity preferred
  • Ability to lead and interface with team members to ensure program, product, and project delivery on time and on budget
  • Extensive requirements management, elicitation, artifact, and documentation experience, including the ability to communicate them to development and client alike
  • Experience with Microsoft desktop applications (Excel, Word, PowerPoint, Project).
  • Familiarity with the development and implementation of a national brand to local market integrated eCommerce website for two brands (one volume, one luxury) and how to support it and the dealers and OEM brands involved is preferred
  • Support project delivery by working with the business community
  • Entrepreneurial thinker, who is able to quickly pivot as client and resource needs evolve, who embraces problem-solving and challenges with a collaborative and resourceful approach
  • Understands the latest marketing practices, including web, eCommerce, and digital merchandising
  • Strong project management, presentation and task oriented skills with attention to detail; previously Project Management Office experience preferred
  • Strategic and creative thinker, who can understand trends/brands and can problem solve and conceptualize creative solutions
  • Strong client services focus with ability to effectively manage multiple priorities and deadlines
  • Excellent interpersonal, verbal, and written communication skills, as well as presentation skills
  • Prior experience supporting an automotive OEM preferred

If you thrive in a dynamic, high-energy environment and want to work with an extraordinarily talented team, send your resume to

DCI-Artform is an Equal Employment Opportunity company.