When it comes to positioning clients for success, we’re experts at getting inside shoppers’ heads; and the cosmetics industry is one in which we have done this most extensively.
For decades, we’ve watched and mapped in-store traffic to see what shoppers see, where consumers stopped to browse, for how long and what caught their eye. We understand cosmetics shoppers’ two main trip missions:
Replenishment – easily restocking favorite colors and products
Trend event – seeking inspiration to try something new
Getting the attention of shoppers on these two diverse trip missions requires different triggers. These triggers must be part of a visual merchandising display for that solution to be truly successful.
So how do you get their attention?